Musings, Observations and a few “Out of the Box” Points to Ponder

By Jane-Michèle Clark

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Stand up and Be Counted!

Brands must boldly declare who they are and what they stand for. In response to the economic crisis of the last decade, many companies tried to cast a wider net by appealing to just about everyone. With multiple marques in a category doing similarly, the lines between the brands blurred – so much so in […]

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When did “value” start to mean “cheap”?

The A&W “value” commercial is driving me crazy! Don’t get me wrong; I admire A&W for way it is seeking to re-position its brand (and doing a pretty good job of it, too) but when did “value” become synonymous with “cheap”?!? In truth, value is a personal assessment. Consumers – B2B and B2C – consider […]

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Blue Ocean?
Red Ocean? Or…?

Blue Ocean, Red Ocean. Why all the fuss? And how do we look at strategy development from a Blue Ocean perspective? And why do we even want to? This may be old news for some, but I recently had a “who’s on first?” type conversation with a CEO on this very subject. We had been […]

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The NDP’s Brand is Strong. It’s Going to Win – and It’s Going to Win Big.

When Canadians go to the polls in next week’s federal election, Liberal leaders will likely be shocked by the outcome. The average person on the street might not be surprised, but I’ll bet more than one Liberal and PC candidate will wonder what happened when they find themselves ousted by the NDP candidate in their […]

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