When did “value” start to mean “cheap”?

The A&W “value” commercial is driving me crazy! Don’t get me wrong; I admire A&W for way it is seeking to re-position its brand (and doing a pretty good job of it, too) but when did “value” become synonymous with “cheap”?!? In truth, value is a personal assessment. Consumers – B2B and B2C – consider […]