Musings, Observations and a few “Out of the Box” Points to Ponder

By Jane-Michèle Clark

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Profits and CSR Should Go Hand-in-Hand

Companies that “do good” outperform those with lesser commitment to Corporate Social Responsibility (CRS) by 120% – 150%* Customers of all kinds (B2B and B2C), in all countries, are becoming increasingly socially-conscious and, increasingly, are starting to make buying decisions with an eye to how the companies behind the brand treat the planet, their people, […]

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Stand up and Be Counted!

Brands must boldly declare who they are and what they stand for. In response to the economic crisis of the last decade, many companies tried to cast a wider net by appealing to just about everyone. With multiple marques in a category doing similarly, the lines between the brands blurred – so much so in […]

A&W burger and Root Beer

When did “value” start to mean “cheap”?

The A&W “value” commercial is driving me crazy! Don’t get me wrong; I admire A&W for way it is seeking to re-position its brand (and doing a pretty good job of it, too) but when did “value” become synonymous with “cheap”?!? In truth, value is a personal assessment. Consumers – B2B and B2C – consider […]


The Blog is Dead, Long Live the Blog!

It’s not royalty, but it’s most definitely dead. Hacked to death. The original blog,, fell victim to Polish Predators. No matter how many times I resuscitated it, and tried to shield it from more attacks, my content was corrupted and followers flushed. I succumbed around the time it did. I have re-posted some of […]

Posted by Jane-Michèle Clark
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Business Strategy, Jane-Michele Clark

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