Musings, Observations and a few “Out of the Box” Points to Ponder

By Jane-Michèle Clark

Category: Marketing Strategy

A&W burger and Root Beer

When did “value” start to mean “cheap”?

The A&W “value” commercial is driving me crazy! Don’t get me wrong; I admire A&W for way it is seeking to re-position its brand (and doing a pretty good job of it, too) but when did “value” become synonymous with “cheap”?!? In truth, value is a personal assessment. Consumers – B2B and B2C – consider […]


Ace Hardware Campaign is Aces!

Ace Hardware’s new marketing campaign is right on the money.  Competing against the big box stores’ mega selection is tough.  Rather than apologize for its smaller size stores, Ace has turned this into an asset by introducing “Speedy Size” and a “Take Back the Weekend” campaign. The campaign focus is on the ease of getting in and […]

jacl layton 3

The NDP’s Brand is Strong. It’s Going to Win – and It’s Going to Win Big.

When Canadians go to the polls in next week’s federal election, Liberal leaders will likely be shocked by the outcome. The average person on the street might not be surprised, but I’ll bet more than one Liberal and PC candidate will wonder what happened when they find themselves ousted by the NDP candidate in their […]

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