TheBusinessBlog.ca

Musings, Observations and a few “Out of the Box” Points to Ponder

By Jane-Michèle Clark

Category: Business Strategy

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Profits and CSR Should Go Hand-in-Hand

Companies that “do good” outperform those with lesser commitment to Corporate Social Responsibility (CRS) by 120% – 150%* Customers of all kinds (B2B and B2C), in all countries, are becoming increasingly socially-conscious and, increasingly, are starting to make buying decisions with an eye to how the companies behind the brand treat the planet, their people, […]

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Stand up and Be Counted!

Brands must boldly declare who they are and what they stand for. In response to the economic crisis of the last decade, many companies tried to cast a wider net by appealing to just about everyone. With multiple marques in a category doing similarly, the lines between the brands blurred – so much so in […]

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When did “value” start to mean “cheap”?

The A&W “value” commercial is driving me crazy! Don’t get me wrong; I admire A&W for way it is seeking to re-position its brand (and doing a pretty good job of it, too) but when did “value” become synonymous with “cheap”?!? In truth, value is a personal assessment. Consumers – B2B and B2C – consider […]


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