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Musings, Observations and a few “Out of the Box” Points to Ponder

By Jane-Michèle Clark

Category: Brand Building

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No “love”, but no “hate” either

If you have a strong brand and communicate with your audience in an assertive way, you will stand out. You will have customers who love you. You may even have prospects and other consumers who love you but are not ready to buy. You will also have people who don’t like you. That’s okay. It […]

Posted by Jane-Michèle Clark
Categories: Brand Building

brand, character
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Diminished Brand Experience Will Fell Malaysian Airlines, Not Downed Planes

Bloggers, columnists and others are predicting the demise of Malaysian Airlines based on the events of March 8th and July 17th, citing erosion of trust in the brand. As discussed further on, if Malaysian Airlines fails, it will not be because of these two “incidents” (though how such loss of life can be referred to […]

Stand up and be counted - smaller

Stand up and Be Counted!

Brands must boldly declare who they are and what they stand for. In response to the economic crisis of the last decade, many companies tried to cast a wider net by appealing to just about everyone. With multiple marques in a category doing similarly, the lines between the brands blurred – so much so in […]

A&W burger and Root Beer

When did “value” start to mean “cheap”?

The A&W “value” commercial is driving me crazy! Don’t get me wrong; I admire A&W for way it is seeking to re-position its brand (and doing a pretty good job of it, too) but when did “value” become synonymous with “cheap”?!? In truth, value is a personal assessment. Consumers – B2B and B2C – consider […]


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